1. Emphasize the difficulties and inconvenience involved with doing one’s taxes independently.
Some people are trying to do their own taxes now as a way of breaking away from outside assistance. However, the people who try to do their own taxes are probably shortchanging themselves in one way or another. Doing one’s taxes is difficult regardless of one’s math skills, since most people don’t know all that much about tax law. Accountants really do save people money.
2. Talk about all of the ways that tax preparation and accounting can save a person money.
People really need to understand that the costs of hiring an accounting firm marketing are nothing compared to the amount of savings that an accountant can bring in for people when the taxes are finished. Using exact figures can really help people to understand the situation.
3. Reach out to potential customers directly.
More and more businesses are communicating with people directly on social media, and that is what lots of modern accountants can do at this point. Customers will listen, and they’re there to explain what they want.
4. Research the methods of competitors.
There are lots of accountants out there today, and they stay in the game in a lot of different ways. Getting a sense of how they stay in the game can help a lot of other people stay in the game or get there in the first place.
5. Submit email reminders.
Lots of people don’t really ask questions about whether or not accounting and tax preparation is going to save them money.
6. Communicate with past clients on social media.
People need to hold onto the clients that they have already and not just the clients that they might have. Their clients are on social media, and that’s the place to find them.
7. Focus on top client demographics.
There is no reason to focus too much on clients that are not going to be especially profitable anyway. The wealthier clients who have lots of different properties, as well as a lot of different expenses, are going to give accountants the best returns.
8. Direct mail tax postcards still work.
In an age in which everyone does everything through email, tax postcards are sometimes more effective. Sending these sorts of direct mail postcards around tax day can really help a lot of people get more clients.
9. Market towards early filers.
Lots of people like to get their taxes out of the way as soon as possible. As such, it is a good idea to start advertising when the new year starts, which is more or less when the earliest of the early filers start thinking about their taxes.
10. Market towards late filers.
Late filers are sometimes the best clients, since they’re going to be more stressed and more relieved when someone finally takes the burden of tax preparation off of their shoulders.
11. Google follow-up ads really work.
Some accountants might be doubtful about Google follow-up ads, but they really can work wonders for lots of people in this industry.
12. Market towards people entering the workforce.
Lots of very young people don’t know the first thing about doing their taxes, and they have to do their taxes for the first time now. Getting them at this stage sometimes means getting them for life.
13. Hire affiliate marketers.
The affiliate marketers who write or market SEO content can make all the difference for the accountants who are trying to find some way to spread the word about their organization.
14. Improve your website.
Creating a website with a responsive design that is going to work just as well on mobile devices can make a huge difference for people in all industries.