14 Marketing Tips To Attract More Tax Preparation and Accounting Clients

1. Emphasize the difficulties and inconvenience involved with doing one’s taxes independently.

Some people are trying to do their own taxes now as a way of breaking away from outside assistance. However, the people who try to do their own taxes are probably shortchanging themselves in one way or another. Doing one’s taxes is difficult regardless of one’s math skills, since most people don’t know all that much about tax law. Accountants really do save people money.

2. Talk about all of the ways that tax preparation and accounting can save a person money.

People really need to understand that the costs of hiring an accounting firm marketing are nothing compared to the amount of savings that an accountant can bring in for people when the taxes are finished. Using exact figures can really help people to understand the situation.

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3. Reach out to potential customers directly.

More and more businesses are communicating with people directly on social media, and that is what lots of modern accountants can do at this point. Customers will listen, and they’re there to explain what they want.

4. Research the methods of competitors.

There are lots of accountants out there today, and they stay in the game in a lot of different ways. Getting a sense of how they stay in the game can help a lot of other people stay in the game or get there in the first place.

5. Submit email reminders.

Lots of people don’t really ask questions about whether or not accounting and tax preparation is going to save them money.

6. Communicate with past clients on social media.

People need to hold onto the clients that they have already and not just the clients that they might have. Their clients are on social media, and that’s the place to find them.

7. Focus on top client demographics.

There is no reason to focus too much on clients that are not going to be especially profitable anyway. The wealthier clients who have lots of different properties, as well as a lot of different expenses, are going to give accountants the best returns.

8. Direct mail tax postcards still work.

In an age in which everyone does everything through email, tax postcards are sometimes more effective. Sending these sorts of direct mail postcards around tax day can really help a lot of people get more clients.

9. Market towards early filers.

Lots of people like to get their taxes out of the way as soon as possible. As such, it is a good idea to start advertising when the new year starts, which is more or less when the earliest of the early filers start thinking about their taxes.

10. Market towards late filers.

Late filers are sometimes the best clients, since they’re going to be more stressed and more relieved when someone finally takes the burden of tax preparation off of their shoulders.

11. Google follow-up ads really work.

Some accountants might be doubtful about Google follow-up ads, but they really can work wonders for lots of people in this industry.

12. Market towards people entering the workforce.

Lots of very young people don’t know the first thing about doing their taxes, and they have to do their taxes for the first time now. Getting them at this stage sometimes means getting them for life.

13. Hire affiliate marketers.

The affiliate marketers who write or market SEO content can make all the difference for the accountants who are trying to find some way to spread the word about their organization.

14. Improve your website.

Creating a website with a responsive design that is going to work just as well on mobile devices can make a huge difference for people in all industries.

Track Vehicle: What is the Importance of Speed Data?

vehicle fleet management

By using an algorithm, computer scientists have found a way to track vehicles’ destination through the speed and location which is used to show large numbers of details regarding the people’s workplaces, commutes or pattern. For this reason, there has been a significant amount of consideration given to location details.

For the car insurance companies, the collection of information regarding the driving practices is among the many steps in reducing the insurance charges and to protect the client’s privacy, they prevent collecting information. Instead, they gather driving speeds through time stamp. The accelerations and speed provide a good measure of the driving technique without giving the routes.

Experts are saying that this technique appears to be less in protecting the client’s privacy. The algorithm which they created is able to guess the last location on a trip providing just the point where it started as well as the driving speeds through a time stamp. By knowing the location of the user’s home, the speed data is enough to determine the destinations and driving routes following a week of gathering trip details.

Determining a route with only the speed of the car provided is a difficult task; as the car travels farther, a possible number of routes are to be considered, although there are also specific patterns of the speed changes that can reduce the amount of these possibilities. If a vehicle should stop at a particular junction and may just turn right or left when the speed goes below the lower limit.

Pairing these speed changes patterns to the road’s topology can most likely track vehicles, including the route, but this may seem quite difficult. The vehicles can stop at a junction yet due to several reasons like road works, and may slow down when turning right or left yet may slow down as well in the similar way the vehicle in front turns. Location details may be used to earn comprehension into the person’s work and social activities as well as behavior.

A concerned party is recommended to respond accordingly to inquiries like the user’s interests in joining a rally or seeing a counsellor which church or mosque do they go to or the place they regularly check in to during lunchtimes. While the insurance firms are not using speed data these days in this manner, there seems to be no assurance that they are not going to use that way in the coming the coming days or some companies may not search the details in this way someday. In fact, one noted problem is the lack of regard in speed data, as something private can be accessed the way a private data is not supposed to be.

By means of different alternatives like the simple way of collecting the minutes of usage or mileage data, driving habits can be gauged with a much secured privacy.

These are just a few of the important things that you must consider when you decide to choose an insurance policy that is based on usage.

Multi Touch Technology Is Enhancing Client Engagement

multi touch technology

Multi touch technology has the potential to revolutionize the way companies interact with its clients. Already, many big name brands have started experimenting on the use of various configurations of screens with multi touch technology to influence shopping decisions. In the short time they have used touch screens to provide information, clients end up spending more on the promoted products.

What Attracts People To Touch Screens?

People are naturally drawn to the intuitive nature of touch screens; with them they no longer need a mouse or a keyboard to input data or issue commands. The screen becomes both the medium of input as well as viewing the results of that input – it is just so much easier to use! And all of that is aside from most people having enjoyed using the touch screens on their smart phones for some time now.

Touch screen technology allows them to retrieve information without having to ask another human for assistance. It’s not that they don’t want to interact with one of their own kind; they just want to be able to access information without exposing themselves to the unwanted attention of overly aggressive salesmen.

When information is properly presented on multi touch screens, they are far more interesting than reading a brochure and more believable than a person paid to sell. Information can be presented in bright, colorful and dynamic ways. A video is more effective than a 2D picture on a brochure. Games can be used to inform about product specifications and special promotions. Sales people can use touch screens to improve the efficiency of their presentations in front of their clients. Often times multi touch technology ppt are requested to be created for a much vivid presentation of these touch screens.

What Helps Make Multi Touch Screens Effective At Engaging With Clients?

Clients are more discerning, so an engaging content is a must. Attractive colors and designs should be complemented by useful content. Information about products, services and promotional offers should be easy to understand. The screen should also have a fast response time – otherwise you lose the wow factor and the client’s interest fades fast.

The multi touch screen should be strategically located. Some benefit from being set up near a store or showroom entrance, while others are used to draw people to less visited spots. It is important to ensure that the screen is both visible and conveniently accessible to as much people as possible.

Touch screens which are compatible with barcode scanners, mobile apps and supporting software are more useful and therefore more attractive to customers. Properly designed software helps make a multi touch screen easy for the target market to use; it needs to consider how to present the information that directly addresses the client’s interests.

What’s Next?

There are already vending machines and store kiosks using touch screens to sell their wares. Haptic technology which will allow users to ‘touch’ virtual keypads and objects shown on the screen is expected to further improve consumer experience.

As multi touch technology continues to develop, expect even more innovative uses to follow. Business owners have no choice but to keep pace if they want to remain afloat. In this regard, it would be very helpful to keep in touch with organizations such as the Information Technology Industry Council for updates.

Call Center Workforce Management Software – An Investment In Efficiency

call center workforce management software

Agents are a call center’s most valuable resource; without them the company’s services grind to a halt. It does not take a rocket scientist to conclude that improving agent efficiency is the key to successful call center operations. It is no wonder that most contact center companies employ call center workforce management software. The website of the International Customer Management Institute (ICMI) contains a lot of information on call center topics.

Call center workforce management software, also known as call center scheduling software, helps supervisors and managers in three distinct phases: before the call is made or received, during the course of the call, and after the call has concluded.

Before calls are made or received: Call center scheduling software helps to distribute incoming calls and assign outgoing calls efficiently. To do this the software accurately projects incoming call volume at different parts of the day, and schedules outgoing calls for optimum results – you’ll want your client to be home when you place your call, for example. Optimal scheduling also requires matching specific call center agent skills with particular clients; sometimes that may involve assigning agents based on the clients’ stated preferences.

Efficient assignment of calls and even tweaking schedules on the fly requires the real time call center metrics provided by advanced call center workforce management software. You get to see how many calls are underway, how many agents are free, the average call resolution time, number of calls waiting, average time before incoming calls are abandoned, and much more.

During the course of a call: Advanced call center workforce management software allows supervisors and manager to assist individual agents during the course of an incoming or outgoing call. They can monitor the calls and coach individual agents using whispers. When certain situations demand it, supervisors can barge in on a call or join in a conference call – these usually happen when agents cannot appropriately handle the call or when the client wants to speak to a supervisor or manager. These features significantly increase call center agent confidence and client satisfaction levels.

After each call: Many people don’t realize that there is a lot of information that can be gleaned from each call. These pieces of information can be used to improve the way subsequent calls are handled. Advanced software provides agents with drop down menus to code such information as:

  • If the call resulted in a sale, in order to alert the sales, billing and delivery teams

  • If the issue was resolved, in order to ensure follow-up calls are made when necessary

  • If there is a requirement for a follow-up call, such as when the client says “I’ll give you my decision tomorrow.”

  • Client preferences such as language, time of day, agents they are comfortable with, etc.

  • Purging the call lists of inactive phone numbers and fax numbers

  • Assigning order numbers, billing codes and account numbers immediately after the call

All of these add up to efficiently distribute assignments, enhance manpower performance, and to learn ways of improving call center agent performance from each completed call. This proves that an investment in efficiency always pays big dividends.

CCTV Security Systems Effective Home & Business Protection

cctv security systems

More and more homes and business premises are having CCTV security systems installed. Perhaps it is correct to say that this is an indication of just how bad things are; so bad that many of us are willing to endure intrusions into our privacy to feel just a little bit safer. But are CCTV security systems really worth the expense and the loss of a degree of precious privacy? I’d have to say that depends on the situation you are in and your security requirements. There are lots more information in the website of the CCTV Users Group.

In the home setting for example would you need to keep a watchful eye on what your children are up to while you are at work? Would you like to see if utility and service company personnel show up, do their job properly and keep their hands off your personal stuff? Would you like to confirm if a package has really been delivered? Would you like to have footages of any intrusions or attempted break-ins? If the answer to any of these questions is affirmative, then you need some form of CCTV security system installed.

The number of cameras and their deployment are determined by the situations you want to keep a watchful eye on. The front door is a spot that is almost never missed. This is a spot where deliveries are made, unlawful entry is attempted and interactions with outsiders occur. Areas where utility personnel (gas, electric, cable, pool cleaning companies, etc.) are likely to visit as well as property boundaries should also be monitored by video cameras.

It is in monitoring one’s children that things can get a little bit tricky. How much do you really need to monitor? When you children are very young, from infancy to early childhood, it might be wise to include surveillance in their rooms. If you are hiring baby sitters, it is a measure that may save your child from abuse. But at what age do we need to respect their privacy? That is a question best answered by each particular situation.

When used in business establishments, video surveillance deters theft whether in retail stores, in warehouses or manufacturing setting. Other than protecting property, video surveillance equipment also encourage employees to be honest in many ways; in recording their time, in making the most of the time they are on the clock, and in their dealings with each other and with clients. Just the mere knowledge that there may be digital evidence of their actions goes a long way toward keeping them on the straight path.

CCTV security equipment also protect businesses from people posing as clients to justify making false claims such as not receiving the goods they paid for, receiving damaged goods, suffering an ‘accident’ inside store premises, etc. Video footages provide undeniable evidence of what really transpired. And if some staff was really in the wrong, then corrective measures can immediately be taken.

What is the point in all this? That it is always a trade-off between security requirements and privacy. Unfortunately the more security you need, the more of your privacy you need to sacrifice. The call is ultimately yours to make.